The Entrepreneur’s Playbook: From Rookie to Rainmaker in Seven Steps
Approximately 50% of all start-up businesses in South Africa fail within 24 months.
Our aim is to lead you through the rainbow colour spectrum; there are seven stages of business development that must be mastered for a new entrepreneur to achieve sustainable business success. The Entrepreneur’s Playbook: From Rookie to Rainmaker in Seven Easy Steps will take you through each of these steps, from: Getting to grips with business basics; to becoming proficient at branding, marketing and sales; comprehending finances and leadership; and achieving sustainable growth and being able to meaningfully contribute to the wider business community. Filled with real-life examples and specific, actionable advice, The Entrepreneur’s Playbook: From Rookie to Rainmaker in Seven Easy Steps will give you the tools you need to get your new business off to a strong start. This is the perfect handbook for every new entrepreneur who wants to get it right the first time!
By LESLEY WATERKEYN & SANDY VAN DIJK
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