How to cash in on your passion and make money doing what you love? That’s a question without a set answer, but it can be achieved by asking yourself a few questions. Firstly, do you love what you do now? If your answer is yes, than we congratulate you. The second question would be to ask yourself is whether or not what you do also comes with the paycheck you want. If you are building your own business, you want to make money. And yet this is one of the most difficult things to achieve. So do you want to know how to build a “cash full” business? Here are the how-to secrets to cash in on your passion. Be bold Back yourself -> I can do anything I set my mind to Confidence in yourself and your product. Think Wolf of Wall Street salesman – sell yourself Marketing language Impact words: You – this personally involves you and makes you part of the conversation (beginning of letter) Can – tells that there is something you can do Easy – it doesn’t take too much effort to be involved Exclusive – this is just what they are looking for New – people love new Save – who doesn’t want to save time or money or both Love – tell them what they are going to love How – people like to know the details Results – this will be beneficial for both of us Discover – bonus word, great for headlines and beginnings Creating an experience More effective selling essentially is not about your product – it is about what the purchase means to your customer. If you understand that, you can tailor your offering to that meaning. Think of this: if you sell a drill, your customer has bought the ability to create a hole! Apple Stores are minimal décor, all white – why? Having an Apple product means you are modern and sophisticated. Understanding the value of your product to the buyer also means that you can create the experience that makes them come back to you, and possibly pay a premium for it. Again, Apple computers are far more expensive than other brands – yet most people will use an Apple for exactly the same use (internet, email). Yet they still sell…because people think they are better, and their lives will be better if they have one (few would admit this). So a bucket is not a bucket: it is having clean laundry, having drinking water in the kitchen or no puddles on the floor where the roof leaks….think of that when you try selling the bucket and create the experience for your customer around those facts. I want my customer to feel… Welcome, special, positive, engaged, valued, respected… Eat the Frog Mark Twain famously said: “If the first thing you do in the morning is eat a live frog, you can go through the rest of the day knowing the worst is behind you.” Your frog is your worst task and should be done first thing in the morning. And if you have 2 frogs: Eat the ugly one first so that way the second one won’t seem quite so bad.