M2: Lesson 5 Quiz
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Question 1 of 7
1. Question
Perception/s an individual has of a company and its interaction is called ____
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Question 2 of 7
2. Question
____ invokes the associations and impressions a customer has of a company.
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Question 3 of 7
3. Question
A brand promise is just related to the needs of the customer.
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Question 4 of 7
4. Question
The product and services of a company is its how, what or why?
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Question 5 of 7
5. Question
The core of what a company stands for is its what, how or why?
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Question 6 of 7
6. Question
The what, how or why makes a company stand out from the crowd.
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Question 7 of 7
7. Question
Which of the following terms is NOT a part of a brand’s credibility?
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