Lesson 1: Introduction to Pitching Your Business

Introduction

When trying to secure capital, startups frequently need to prepare a pitch deck to communicate the key elements of your business to potential investors and sponsors. A lot of time and mental preparation goes into putting your ideas into a creative pitch. By now, identifying ideas that match a specific opportunity should come easily to you. However, selling these ideas and your business to strangers in the hope that they’ll invest is not easy.

This module focuses on how to create a standout pitch that will make it difficult for investors to say no. At the end of this module, you will be able to:

• Prepare for a pitch effectively
• Implement the process for developing a successful pitch
• Tell a compelling story about your business idea
• Manage small problems that may come up before and during your presentation.