Branding and Marketing

  8 Sep 2016   Courses, Education, Social Media     0 comments

What is a brand?

A brand according to Google is ‘’a type of product manufactured by a particular company under a particular name.’’ Yes Google, a brand is a type of product but a brand more importantly is a promise and a promise kept builds credibility, trust and loyalty.

As an entrepreneur you need to understand how to best build your brand and establish it effectively in the online world.

A sound brand manual depicting your brand personality, logo, typography, colour palate, iconography and stationary must become uniform across all marketing platforms in order for your brand to establish itself.


The Power Of Social Media Marketing

  8 Sep 2016   Courses, Education, Social Media, What's happening     0 comments

Social Media Marketing with Over the Rainbow

What is social media marketing and how can you best use it to increase sales in your business?Social media marketing has taken businesses by storm with most understanding the value it brings to their business. This form of digital marketing is the process of gaining traffic or attention through social media sites. As an entrepreneur you understand that lead generation and brand awareness is pivotal to the very success of your business.


Branding and Marketing Services – The Road Not Taken

  19 Aug 2016   Courses, Social Media     0 comments

Over the Rainbow Branding and Marketing solutions: The Road Not Taken 

“Two roads diverged in a wood, and I took the one less traveled by, and that has made all the difference.” Robert Frost

Over the course of the last few months the Over the Rainbow team has had the privilege to meet with countless entrepreneurs and small businesses. We have found a common thread in most if not all of our interactions; this thread is the desire to swim against the flow, to break the status quo and to take a path less traveled. As Entrepreneurs we thrive in the face of adversity, we live for that feeling of winning and have a desire to be set apart from the crowd. It is easy to stand up and be counted, but we all know how hard it is to stand out.