The Rainbow Course – Master your business with 7 steps to success

The month of August has been a busy one for the Over the Rainbow team. We kicked off the month with our latest intake of 10 ambitious entrepreneurs and small business owners from all over the Western Cape embarking on the journey to building successful and sustainable businesses. The response to the Rainbow Course has […]

Passion Test

All successful people around the world have passion and have learned to make decisions based on what really matters to them.  Even when others tell them they are crazy – they follow their hearts. On the 2nd of September we ran the first ever Passion Test in South Africa. Our very own, Sandy van Dijk […]

LOOK GOOD FEEL GOOD

The positives of being young are endless. Agility, potential, flexibility, and freedom are just some of the few characteristics that make youth such an enviable time in one’s life. However, while the negatives may be few and far between, there is one in particular that haunts me. I have found it impossibly difficult to portray […]

Branding and Marketing

What is a brand? A brand according to Google is ‘’a type of product manufactured by a particular company under a particular name.’’ Yes Google, a brand is a type of product but a brand more importantly is a promise and a promise kept builds credibility, trust and loyalty. As an entrepreneur you need to […]

The Power Of Social Media Marketing

Social Media Marketing with Over the Rainbow What is social media marketing and how can you best use it to increase sales in your business?Social media marketing has taken businesses by storm with most understanding the value it brings to their business. This form of digital marketing is the process of gaining traffic or attention […]

Branding and Marketing Services – The Road Not Taken

Over the Rainbow Branding and Marketing solutions: The Road Not Taken  “Two roads diverged in a wood, and I took the one less traveled by, and that has made all the difference.” Robert Frost Over the course of the last few months the Over the Rainbow team has had the privilege to meet with countless […]

“Making It” as an entrepreneur

”Entrepreneurs Spectrum To Success”  Over the course of the last month our Over The Rainbow dynamic duo Lesley and Sandy have been facilitating an entrepreneur workshop, working closely with a pioneer group of small business owners who are members of ORT JET Cape Town. It has been both an exciting and motivating journey; the feedback […]

Commit to Action, back yourself and do whatever it takes

How can you take the lead, empower yourself and your team? By yourself, you are very vulnerable. With a business partner, you begin to build your business. With a business partner and a staff member, you will form a reasonable tripod and with 1 more person on board of your enterprise you are secure. Building […]

Finding your true north and live the life you were meant to

Have you been wondering how to unlock your inner ‘pot of gold’? What would you do if you had the key to connecting your passions to your strengths and talents? Wouldn’t that enable you to follow your dreams and live the life you were meant to and want to live? To be an entrepreneur is […]