Branding and Marketing
8 September 2016 Courses, Education, Social Media 0 comments
What is a brand?
A brand according to Google is ‘’a type of product manufactured by a particular company under a particular name.’’ Yes Google, a brand is a type of product but a brand more importantly is a promise and a promise kept builds credibility, trust and loyalty.
As an entrepreneur you need to understand how to best build your brand and establish it effectively in the online world.
A sound brand manual depicting your brand personality, logo, typography, colour palate, iconography and stationary must become uniform across all marketing platforms in order for your brand to establish itself.
The Power Of Social Media Marketing
8 September 2016 Courses, Education, Social Media, What's happening 0 comments
Social Media Marketing with Over the Rainbow
What is social media marketing and how can you best use it to increase sales in your business?Social media marketing has taken businesses by storm with most understanding the value it brings to their business. This form of digital marketing is the process of gaining traffic or attention through social media sites. As an entrepreneur you understand that lead generation and brand awareness is pivotal to the very success of your business.
“Making It” as an entrepreneur
1 August 2016 Courses, Education, What's happening 0 comments
Over the course of the last month our Over The Rainbow dynamic duo Lesley and Sandy have been facilitating an entrepreneur workshop, working closely with a pioneer group of small business owners who are members of ORT JET Cape Town. It has been both an exciting and motivating journey; the feedback has been great and overall a growing experience. If you are an entrepreneur and want to find your pot of gold then go to our website HERE, sign up and we’ll be in touch with details of our next course.