8 September 2016 Courses, Education, Events, What's happening 0 comments
All successful people around the world have passion and have learned to make decisions based on what really matters to them. Even when others tell them they are crazy – they follow their hearts.
On the 2nd of September we ran the first ever Passion Test in South Africa. Our very own, Sandy van Dijk is the very first Passion Test Facilitator to reside in South Africa.
8 September 2016 Courses, Education, Events, Social Media, What's happening 0 comments
With school holidays fast approaching, we will be having our second #TeenBoss entrepreneur crash course from the 5th – 7th October we plan to have over 40 teenagers taking part in this revolutionary holiday event.
#TeenBoss is a social initiative aimed at exposing the youth of South Africa to the exciting world of entrepreneurship. We aim to challenge conventional educational programs change the mind-set of our youth through exposure to entrepreneurship.
Branding and Marketing
8 September 2016 Courses, Education, Social Media 0 comments
What is a brand?
A brand according to Google is ‘’a type of product manufactured by a particular company under a particular name.’’ Yes Google, a brand is a type of product but a brand more importantly is a promise and a promise kept builds credibility, trust and loyalty.
As an entrepreneur you need to understand how to best build your brand and establish it effectively in the online world.
A sound brand manual depicting your brand personality, logo, typography, colour palate, iconography and stationary must become uniform across all marketing platforms in order for your brand to establish itself.